Principal Product Designer with nearly two decades of experience designing complex systems, platforms, and digital products. I specialize in turning ambiguity into clear, scalable experiences—using systems thinking, structured workflows, and human-centered design to solve high-impact product challenges.
I bring a strong balance of strategy and execution, working closely with product, engineering, and stakeholders to define how products behave under real-world conditions. My approach focuses on clarity, usability, and long-term scalability rather than surface-level design.
Recent case studies (contact me for password):
CMS: Conditions Management Workflow and CMS: Variables System Workflow
CMS: Conditions Management Workflow and CMS: Variables System Workflow
Core strengths
• Champion user needs while balancing business goals and technical constraints
• Communicate complex ideas and design rationale clearly across teams and leadership
• Drive structured, iterative design processes that move products from concept to delivery efficiently
• Collaborate cross-functionally to align teams, reduce ambiguity, and deliver high-quality outcomes
AI Enabled Design Practice
• Use AI (ChatGPT, Claude, Perplexity) as a thinking partner, not a generator—rapidly synthesizing requirements, constraints, and edge cases to clarify problem spaces before design begins.
• Accelerate discovery by stress-testing workflows, identifying failure states, and modeling "what-if" scenarios to design systems that behave reliably at scale.
• Explore multiple UX-writing directions (labels, guidance, validation, and error messaging) to improve comprehension in dense enterprise interfaces.
• Translate ambiguous stakeholder input into structured interaction models, enabling faster alignment across Product, Engineering, and Operations.
• Reduce iteration time by organizing research, comparing solution paths, and validating logic—freeing more time for judgment, usability validation, and strategic thinking.
• Apply AI to extend design rigor while ensuring final decisions remain grounded in human context, domain expertise, and product intent.
Companies I've worked with, newest to oldest
Apple • Huge, INC • Hero Digital • AmeriGas • Fiserv • KHovnanian Homes • Palmetto Solar • Mapp Digital/Blue Hornet • CareLoop • Applied Systems • AwarePoint • Cisco • Placewise Media • Penthouse • Sands Casino & Resorts • Xcel Energy • Xerox • Stanford Health • GE • Centura Health • Kaiser Healthcare • Tenet Health • CenturyLink • Teletech • SmartForce Learning/SkillSoft • USAA • O'Reilly Media
Industries and Products
Enterprise CMS / Authoring Platforms · Solar Mobile Applications · MarTech Platforms · FinTech Applications · Insurance (CRM) Systems · Healthcare Systems & eLearning (LMS) · Retail eCommerce & Digital Platforms · Energy & Utility Platforms · Broadcast & Motion Graphics · SEO & Content Systems
I design complex digital products across web and mobile, with a focus on systems, workflows, and scalable user experiences. My work is grounded in understanding user journeys, business goals, and technical constraints—translating them into clear interaction models and product direction. I value craft, good taste, and ownership.
I operate within Agile and Lean product environments, driving work from discovery through execution—partnering closely with Product and Engineering to ensure solutions are both usable and buildable.
Tools
Sketch · Figma · Miro · Slack · ChatGPT · Claude · Perplexity · Radar · Jira · Confluence · Principle · Prototyping & Design Systems
Collaboration
Strong cross-functional partner across design, engineering, and product—known for bringing clarity to complex problems and aligning teams toward execution.
Open to opportunities and conversations around complex product design, platform thinking, and AI-enabled workflows.