Principal Product Designer
I design the systems behind the experience—workflows, permissions, and interactions that make complex products feel simple and reliable. My work focuses on bringing clarity to scale across platforms used by global teams.
Global CMS Authoring, Governance & Publishing Platform
Enterprise CMS & Authoring platform enabling AppleCare Digital global teams to create, localize, secure, and publish data-rich content through structured workflows, governance systems, and scalable interaction models that make complex publishing feel simple.
Mobile‑First Home Energy App & Service Ecosystem
Re‑architecting Palmetto's solar platform into a connected home energy system control center. Palmetto’s original consumer app was unreliable, under‑used, and disconnected from the rest of their service ecosystem. I was brought in to re‑position the app as the core of a unified home energy system and deliver a relaunchable MVP in four months.
Enterprise Marketing Automation
Mapp Cloud (Empower & Engage) is an enterprise digital marketing platform that automates customer engagement using real-time behavioral and transactional insights. I worked on the core email marketing and reporting products, which ingest and operationalize big data from customer intelligence, retail commerce, customer engagement, and email marketing channels.