Role: Senior UX Designer managing customer experience platform upgrades for enterprise email marketing and reporting software (Empower and Engage) to meet business goals and exceed customer value through service design.
Duties: UX research, customer interview, persona, customer journey, CX, user story, user flow, mock up, redesign, visual design, UXUI standards, and design system.
Duration: 3.5 year full-time employee
Recent Case Study:
Created personas and empathy maps based on customer interviews
Audited the existing platform architecture, removed dead pages, and cleaned up page
Created lo-fidelity KPI wireframes to flush out use cases (InVision Freehand)
Explored layout concepts to display campaign data
Refined KPI concepts through design iteration
Redesigned login experience and design
Conducted design sessions and surveys
Redesigned various email campaign creation workflows
Redesigned marketing campaign creation workflow
Crafted UI component library in Sketch
Designed micro-interactions animations to explain concepts (allow gifs to load)
Final product screens
Design system
