Role: Senior UX Designer managing customer experience platform upgrades for enterprise email marketing and reporting software (Empower and Engage) to meet business goals and exceed customer value through service design.
Duties: UX research, customer interview, persona, customer journey, CX, user story, user flow, mock up, redesign, visual design, UXUI standards, and design system.
Duration: 3.5 year full-time employee
Created personas and empathy maps based on customer interviews




Created lo-fidelity wireframes to flush out use cases in InVision Freehand




Explored different ways to display campaign data


















Redesigned login experience and design




Conducted design sessions and surveys

Redesigned various workflows




Redesigned campaign creation workflow










Designed UI components in Sketch




Designed micro-interactions animations to explain concepts (allow gifs to load)






Final product screens













Design system
