Role: Senior UX Designer managing customer experience platform upgrades for enterprise email marketing and reporting software (Empower and Engage) to meet business goals and exceed customer value through service design.
Duties: UX research, customer interview, persona, customer journey, CX, user story, user flow, mock up, redesign, visual design, UXUI standards, and design system.
Duration: 3.5 year full-time employee
Created personas and empathy maps based on customer interviews
Created lo-fidelity wireframes to flush out use cases in InVision Freehand
Explored different ways to display campaign data
Redesigned login experience and design
Conducted design sessions and surveys
Redesigned various workflows
Redesigned campaign creation workflow
Designed UI components in Sketch
Designed micro-interactions animations to explain concepts (allow gifs to load)
Final product screens