Role: Design Director hired to rebrand online presence, deliver new website, and manage ongoing collateral for marketing team. I consulted on Awarepoint's physical medical device product design and manufacturing. My contribution led to an acquisition by CENTRAK in 2018.
Duties: info architecture, logo design, design concepts, industrial product design, UXUI, product management, corporate website, site maintenance, sales sheets, trade show collateral, and informational animations.
Duration: 2 year contract
Audited existing (before) homepage
Developed new site architecture
Created lo-fidelity wireframes
Proposed mood boards
Designed site concepts (round 1)
Designed site concepts (round 2)
Designed final digital brand (after)
Produced supporting informational animations
Illustrated informational graphics
Designed trade show signage and collateral
Illustrated custom icons