Role: Design Director hired to rebrand online presence, deliver new website, and manage ongoing collateral for marketing team. I consulted on Awarepoint's physical medical device product design and manufacturing. My contribution led to an acquisition by CENTRAK in 2018.
Duties: info architecture, logo design, design concepts, industrial product design, UXUI, product management, corporate website, site maintenance, sales sheets, trade show collateral, and informational animations.
Duration: 2 year contract
Audited existing (before) homepage
![](https://pro2-bar-s3-cdn-cf1.myportfolio.com/86608609-7311-4d61-94a0-b67adbf25024/c27eeffd-d469-4d97-85d7-f4dd71e97589_rw_1920.png?h=06fe16d8f296d5b710bfa129e76f12df)
Developed new site architecture
![](https://pro2-bar-s3-cdn-cf.myportfolio.com/86608609-7311-4d61-94a0-b67adbf25024/867db65e-f18d-4403-a16b-c094c014dfa1_rw_1920.png?h=f68bb287c09ea5575148db9337bb38a0)
Created lo-fidelity wireframes
![](https://pro2-bar-s3-cdn-cf6.myportfolio.com/86608609-7311-4d61-94a0-b67adbf25024/0a4e5d7f-0529-4421-9c5b-71b2cadea961_rw_1200.png?h=169449da7ae211e98c0ec6e98cd53b1f)
![](https://pro2-bar-s3-cdn-cf.myportfolio.com/86608609-7311-4d61-94a0-b67adbf25024/10f7ec96-19d4-4cfa-8a67-921cd5ea9211_rw_1200.png?h=7b60bbd8640feaa9742aec3ff99f84d2)
![](https://pro2-bar-s3-cdn-cf1.myportfolio.com/86608609-7311-4d61-94a0-b67adbf25024/ce194068-ec5d-452e-8214-b2352ccb3e55_rw_1200.png?h=1d0f4b2ae1a8be108dd85a379c7beacb)
Proposed mood boards
![](https://pro2-bar-s3-cdn-cf6.myportfolio.com/86608609-7311-4d61-94a0-b67adbf25024/0ab04357-7e02-4687-bc3b-a380e2c31066_rw_1920.jpg?h=03106f87e904644199066fe27ae0de66)
![](https://pro2-bar-s3-cdn-cf.myportfolio.com/86608609-7311-4d61-94a0-b67adbf25024/177ccdd0-97bf-47d0-9bd3-d2237629d97b_rw_1920.jpg?h=e8eabcaf2fcd3095eba7f16319f07b63)
![](https://pro2-bar-s3-cdn-cf3.myportfolio.com/86608609-7311-4d61-94a0-b67adbf25024/4440731a-4f35-44b3-9784-bd70bbd95602_rw_1920.jpg?h=7983ebfbb914a5eedf270c63c7a9d09b)
Designed site concepts (round 1)
![](https://pro2-bar-s3-cdn-cf.myportfolio.com/86608609-7311-4d61-94a0-b67adbf25024/15ebb7a5-2b2d-448f-8d81-7d690395d974_rw_1920.jpg?h=7e4f340ac933850a3cbb37ea03422d59)
![](https://pro2-bar-s3-cdn-cf3.myportfolio.com/86608609-7311-4d61-94a0-b67adbf25024/e30b30ec-9698-44a2-ae21-640623f96730_rw_1920.jpg?h=5fbda98687b0e6106154508f385738f7)
![](https://pro2-bar-s3-cdn-cf6.myportfolio.com/86608609-7311-4d61-94a0-b67adbf25024/000f8287-a7f4-4d42-87cf-94ecb56ddca2_rw_1920.jpg?h=01f9bbe38404afdec2ba7ccdbe596c9a)
![](https://pro2-bar-s3-cdn-cf.myportfolio.com/86608609-7311-4d61-94a0-b67adbf25024/b712814b-9afa-470c-b80b-d75fcde3e429_rw_1920.jpg?h=acdd76cc3f9ce912e2021f35881abb9c)
![](https://pro2-bar-s3-cdn-cf2.myportfolio.com/86608609-7311-4d61-94a0-b67adbf25024/3bc63004-8a3e-4612-9370-12abc97789bb_rw_1920.jpg?h=101ab904e7ea34105b6e647caa038de6)
Designed site concepts (round 2)
![](https://pro2-bar-s3-cdn-cf5.myportfolio.com/86608609-7311-4d61-94a0-b67adbf25024/66df9c3e-e96f-4178-903f-ac6c4f2b2fe8_rw_1920.jpg?h=21f8b41b140d941963ba19f39fe49a89)
![](https://pro2-bar-s3-cdn-cf2.myportfolio.com/86608609-7311-4d61-94a0-b67adbf25024/380c350b-c19a-4f4c-81ae-cae647842474_rw_1920.jpg?h=007a2dc42eef3aeb381bed0e4671de07)
![](https://pro2-bar-s3-cdn-cf6.myportfolio.com/86608609-7311-4d61-94a0-b67adbf25024/049e69e0-6140-4134-b39f-65181de04df7_rw_1920.jpg?h=79afaf2e2a1c6fa1d9527d44fa7e477c)
Designed final digital brand (after)
![](https://pro2-bar-s3-cdn-cf.myportfolio.com/86608609-7311-4d61-94a0-b67adbf25024/85fdaa88-df38-42fa-803b-e76e0f64d66f_rw_600.jpg?h=3c2428aae222b74d934f4c75df38a2a2)
![](https://pro2-bar-s3-cdn-cf3.myportfolio.com/86608609-7311-4d61-94a0-b67adbf25024/e6405af8-7523-4bc3-b7e0-6a5c24656cfd_rw_600.jpg?h=242a0d3771abc75b27a837f079949858)
![](https://pro2-bar-s3-cdn-cf4.myportfolio.com/86608609-7311-4d61-94a0-b67adbf25024/fd939e2f-0d00-4bed-9ef3-35847fb7595e_rw_1200.png?h=cdb98f65c8e33c80413e174112cd2301)
![](https://pro2-bar-s3-cdn-cf1.myportfolio.com/86608609-7311-4d61-94a0-b67adbf25024/22af3f6c-1366-4ad3-872d-fdacfc1f604f_rw_600.jpg?h=58a56e2f11878270719cb3c456a6272a)
![](https://pro2-bar-s3-cdn-cf4.myportfolio.com/86608609-7311-4d61-94a0-b67adbf25024/57a17753-7908-4c76-80b3-24cf5613e9de_rw_600.jpg?h=6e6b103c902c26571308089eaea3cd16)
![](https://pro2-bar-s3-cdn-cf5.myportfolio.com/86608609-7311-4d61-94a0-b67adbf25024/67c17763-99c1-46c2-8532-37d2a07562db_rw_600.jpg?h=5d4ca34dd3abea93175d162d2492cb8c)
Produced supporting informational animations
Illustrated informational graphics
![](https://pro2-bar-s3-cdn-cf4.myportfolio.com/86608609-7311-4d61-94a0-b67adbf25024/5c82ef9f-b888-4ce5-b4de-59fcec3474ae_rw_1200.png?h=15dac8cb2305afd8d1eb679ba31b2c7a)
![](https://pro2-bar-s3-cdn-cf6.myportfolio.com/86608609-7311-4d61-94a0-b67adbf25024/a4051742-a101-4401-a25a-fde9961dee97_rw_1920.png?h=18d4a1788d338d64a8aa8be8ba4bffc8)
![](https://pro2-bar-s3-cdn-cf1.myportfolio.com/86608609-7311-4d61-94a0-b67adbf25024/c35b0667-af29-4213-9ce9-98b7e93abfdb_rw_1920.png?h=78f78f0867b2fd1fb1ce7fde1a4cf065)
![](https://pro2-bar-s3-cdn-cf5.myportfolio.com/86608609-7311-4d61-94a0-b67adbf25024/6710aaaf-3e7c-4370-b4ef-999e2cbdd96c_rw_1920.png?h=dbdfc512d276d791abb3537a10ddd6d6)
Designed trade show signage and collateral
![](https://pro2-bar-s3-cdn-cf3.myportfolio.com/86608609-7311-4d61-94a0-b67adbf25024/efba19ad-fb6b-4218-973d-952b6e0f9bf1_rw_1200.png?h=11734311f0d238214f45a0b5cab97f9e)
![](https://pro2-bar-s3-cdn-cf3.myportfolio.com/86608609-7311-4d61-94a0-b67adbf25024/49268eec-1a37-4fe9-b759-cb4824db05b1_rw_1920.png?h=8fa6ebb2780a3f9b7639b88a25a46b00)
![](https://pro2-bar-s3-cdn-cf.myportfolio.com/86608609-7311-4d61-94a0-b67adbf25024/80fa3ae9-1632-40bd-ae56-c214f44a0557_rw_1920.png?h=9c4a89379430bfebda33713bfb2c9773)
Illustrated custom icons
![](https://pro2-bar-s3-cdn-cf6.myportfolio.com/86608609-7311-4d61-94a0-b67adbf25024/0e243212-c8ba-4fd3-b1ac-4badfa529fb5_rw_1200.png?h=b25b005049c592984ed9b7308456a8f3)
![](https://pro2-bar-s3-cdn-cf2.myportfolio.com/86608609-7311-4d61-94a0-b67adbf25024/345b15d4-97d3-4467-b19d-f2eb5143ca58_rw_1920.png?h=88cf0d8b97d5b1b921569b3eb38a77aa)