Role: Senior Interactive Designer for Placewise Network's personal shopping assistant app "Shoptopia".
Duties: My responsibilities include: info architecture, UX research, desktop/mobile UI design, creative direction, email content, blog content, and visual design for marketing & sales campaigns, and informational animations.
Duration: 1 year project
Early user story wireframes
![](https://pro2-bar-s3-cdn-cf1.myportfolio.com/86608609-7311-4d61-94a0-b67adbf25024/c33612ec-dcfd-454b-ac62-ea3c0d343157_rw_1200.png?h=a518ceb3e4ec3c6c9e84d0e6d8610e3c)
![](https://pro2-bar-s3-cdn-cf3.myportfolio.com/86608609-7311-4d61-94a0-b67adbf25024/e0659064-3631-4908-907d-d4fe93627c36_rw_1200.png?h=816c6b4b8d32d1e34a69b75f23b5ce3c)
![](https://pro2-bar-s3-cdn-cf.myportfolio.com/86608609-7311-4d61-94a0-b67adbf25024/893b2d06-d52d-4600-84a5-045c2efca14a_rw_1200.png?h=f6b94771eb93532dd00c9140fcb74cef)
![](https://pro2-bar-s3-cdn-cf5.myportfolio.com/86608609-7311-4d61-94a0-b67adbf25024/68250cec-ea3b-4ab5-a3ee-b2f345c52caa_rw_1200.png?h=55e1349f1c8bb903cdb530c3f8ce0b3e)
![](https://pro2-bar-s3-cdn-cf6.myportfolio.com/86608609-7311-4d61-94a0-b67adbf25024/a684b8a4-d592-4e6e-983b-5328ee3b921c_rw_1200.png?h=6c136fe375d26f21e32b016081f26e6e)
![](https://pro2-bar-s3-cdn-cf6.myportfolio.com/86608609-7311-4d61-94a0-b67adbf25024/077b18ff-6a41-4c06-bd3c-4b034f9d3d5a_rw_600.png?h=880b1df80d5668e5c63b3a043e8c929f)
![](https://pro2-bar-s3-cdn-cf6.myportfolio.com/86608609-7311-4d61-94a0-b67adbf25024/04c79cdb-317a-446a-9c08-e3502c95a336_rw_1200.png?h=e9e78522ed1988882f212351e386bdbc)
![](https://pro2-bar-s3-cdn-cf1.myportfolio.com/86608609-7311-4d61-94a0-b67adbf25024/c6339ee7-cab2-4e1a-b246-3bd9f590eaf0_rw_1200.png?h=e4a446ae5791bf7995f210a892002620)
User flow diagrams
![](https://pro2-bar-s3-cdn-cf1.myportfolio.com/86608609-7311-4d61-94a0-b67adbf25024/21a850d8-eb48-4938-b807-7a3af8bc9176_rw_1920.png?h=54be173582a5041d42b1b348e798d66b)
![](https://pro2-bar-s3-cdn-cf.myportfolio.com/86608609-7311-4d61-94a0-b67adbf25024/80819872-94bb-4dc7-b7ac-58f26aa6a672_rw_1920.png?h=648fc7fdbcb74b504d36825d7234d6d2)
Style Guide
![](https://pro2-bar-s3-cdn-cf4.myportfolio.com/86608609-7311-4d61-94a0-b67adbf25024/57eeb54f-344a-4dbd-ba34-db441fb4c5ff_rw_1200.png?h=425c43dea1c84b4173f150224eb24cd5)
![](https://pro2-bar-s3-cdn-cf4.myportfolio.com/86608609-7311-4d61-94a0-b67adbf25024/560bec03-967b-4a33-8044-b54304eb1f5a_rw_1200.png?h=496b21dc085befd9b25dcd6af6819c18)
![](https://pro2-bar-s3-cdn-cf1.myportfolio.com/86608609-7311-4d61-94a0-b67adbf25024/28f2caf3-45d4-4f87-9bec-18f20354e0dd_rw_1200.png?h=b9b902411cd9dc5fd3538a91b532b60c)
Additional screens
![](https://pro2-bar-s3-cdn-cf5.myportfolio.com/86608609-7311-4d61-94a0-b67adbf25024/6d4f69d2-2eb3-4adc-b4cb-b56a7048669d_rw_1920.png?h=009fc4e138c961e8a361312871df5793)
![](https://pro2-bar-s3-cdn-cf1.myportfolio.com/86608609-7311-4d61-94a0-b67adbf25024/280797da-2e36-44e2-b745-4ce5dc7180ab_rw_1920.png?h=351f173f7e03794e80f33685b485d520)
Interface design
![](https://pro2-bar-s3-cdn-cf4.myportfolio.com/86608609-7311-4d61-94a0-b67adbf25024/f501b0b3-e516-45cb-b90e-a36d409f6964_rw_1200.png?h=8f89178ec0ef55bf89d49d55cab30ace)
Marketing material
![](https://pro2-bar-s3-cdn-cf4.myportfolio.com/86608609-7311-4d61-94a0-b67adbf25024/fb797ff7-3046-42be-9cb8-3fb7710a6ab0_rw_1200.jpg?h=85a12b4fb9407397c6263cd8517f10fe)
![](https://pro2-bar-s3-cdn-cf.myportfolio.com/86608609-7311-4d61-94a0-b67adbf25024/1761c8e8-db4b-45f3-be7f-f47a2df1bd94_rw_1920.png?h=6d3c0059da94ef3457465782bb16b16c)
![](https://pro2-bar-s3-cdn-cf1.myportfolio.com/86608609-7311-4d61-94a0-b67adbf25024/923ff550-9b7f-4d68-bbb5-a267418e1281_rw_600.jpg?h=ecfed63ef8215c16cd2c1380c9c837b0)
![](https://pro2-bar-s3-cdn-cf6.myportfolio.com/86608609-7311-4d61-94a0-b67adbf25024/030363ae-085f-4f85-9271-22d8764750fa_rw_600.jpg?h=ddadc4b36f93f334977363bace252625)
Email campaigns
![](https://pro2-bar-s3-cdn-cf6.myportfolio.com/86608609-7311-4d61-94a0-b67adbf25024/a0f8bf36-8b6e-4859-803a-7825c6d45443_rw_600.jpg?h=68e8f15f16c95721c34705d1d91f419c)
![](https://pro2-bar-s3-cdn-cf6.myportfolio.com/86608609-7311-4d61-94a0-b67adbf25024/7cf62f40-abe1-46f1-916f-ed1913eb66fd_rw_600.jpg?h=4a671c956c8c014fabd84a0729101a2f)
Holiday campaigns
![](https://pro2-bar-s3-cdn-cf.myportfolio.com/86608609-7311-4d61-94a0-b67adbf25024/19ace186-e8fe-4416-95fa-638d3b225951_rw_600.jpg?h=52a08a912910611ea34851b7afc4f5bc)
![](https://pro2-bar-s3-cdn-cf2.myportfolio.com/86608609-7311-4d61-94a0-b67adbf25024/3b37b58c-3f50-4a6b-8c05-8f087c893e95_rw_1200.jpg?h=19866931afc6ee2bb68bfcce3ace1755)
![](https://pro2-bar-s3-cdn-cf1.myportfolio.com/86608609-7311-4d61-94a0-b67adbf25024/236e215b-f8d5-4e54-af47-a3e64cdd7f6a_rw_1200.jpg?h=002251a96205fcf2b20b6ae35e1ef128)
![](https://pro2-bar-s3-cdn-cf3.myportfolio.com/86608609-7311-4d61-94a0-b67adbf25024/e3f1c890-e553-4eff-9ef0-44ec9ce00efc_rw_1200.png?h=81699ec3531bd51afc73c39b2f921759)
![](https://pro2-bar-s3-cdn-cf6.myportfolio.com/86608609-7311-4d61-94a0-b67adbf25024/761e3e62-6964-4a7d-9c6c-3c97e85d35c4_rw_1200.png?h=0d377f9e12146aa20395bd0977ce6883)
Blog design
![](https://pro2-bar-s3-cdn-cf3.myportfolio.com/86608609-7311-4d61-94a0-b67adbf25024/e083f0dc-3af2-4ade-b82e-2de2d518a68d_rw_1200.png?h=dd9da4f1a0616e64eae73e69cda68201)
![](https://pro2-bar-s3-cdn-cf.myportfolio.com/86608609-7311-4d61-94a0-b67adbf25024/8d3aa5bd-7109-4482-b605-7fb87577735e_rw_1920.png?h=7c25cf1d57512bfb5860f09942fd3d43)
![](https://pro2-bar-s3-cdn-cf6.myportfolio.com/86608609-7311-4d61-94a0-b67adbf25024/0a3d65f6-6473-42b8-ada8-e483fd37b4d1_rw_1200.png?h=f221e8e20913407b5d28b3f71c9e4995)